Apr 11, 2011
Beware of this Link Scam
Sounds good, right?
Well, usually, in this situation the only people benefiting from guest-posting on your blog is the company making the request. The article they publish to your blog is usually filled with links that use anchor text for keywords they're looking to rank high in Google for. When it is time to return the favor they'll publish your guest post on a blog that is on a separate domain from their website that you linked to. You can safely assuming that any traffic figures you're quoted about this blog are dubious. The blog you'll be getting links from probably has less traffic than your own, and you're one of among dozens of others bloggers which makes the links from here worthless.
What's the point?
Mainly the company is trying to build many inbound links to their website to boost their own Page Rank so they can rank higher in Google for important keywords. The other benefit to them is that they may get some of your readers to buy something from them because your readers trust you and see you as an authority. You get links from their blog on a different website that probably has no Page Rank to speak of and no visitors who will be visiting your blog. The blog where you're guest post will be featured may even be abandoned or deleted after the marketing campaign is over. Think of it as making a deposit in a bank account from which you can't make withdrawals and that has no interest rate.
If you have participated in one of these guest post schemes in the past, don't worry about it. Learn from this and keep it in the back of your mind going forward. I've seen it happen to the best of them and some big named bloggers even.